When the homepage module steals the story
Auto-advancing slots manufacture opens. If the lead sits there, conference will praise a piece that was barely sat with.
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Notes from the measurement desk
Short pieces about story opens, paywalls, alerts, and the quiet difference between a Bahasa edition and an English one. Written for people who still sit in conference.
Bahasa and English editions in the same app
Folding two editions into one total makes a handsome chart and a dishonest conference. The split is the story.
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Morning push versus evening read
The 6am blast is a newsroom reflex. On many Malaysian apps the piece is actually read after dinner. Those two facts can both be true.
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Paywall prompts that stop the story
The wall is part of the piece. If it arrives after the headline, or only on the Bahasa twin, readers learn a lesson you did not mean to teach.
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What an article open does not tell you
An open can be a commuter’s thumb, a homepage module that auto-advances, or a reader who meant it. Conference needs a way to tell them apart.
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