Audits & briefings

Audits for news and media apps

Each briefing is a piece of newsroom work: a named app, a named editor, a week of reading we can reconstruct. We do not sell seats on software.

News app measurement audit

A three-week reconstruction of how a news or media app is actually read, written up for the editor who runs morning conference.

From RM 8,400, scoped to one app

See the briefing

Paywall path review

A close reading of where the meter, the wall, and the ‘subscribe’ line interrupt a story — and which of those stops a curious reader for good.

From RM 4,600

See the briefing

Push alert measurement brief

A reading of a fortnight of alerts: who received them, who opened the story, and which blasts trained readers to ignore the bell.

From RM 3,900

See the briefing

Newsroom numbers workshop

A half-day with the people who speak in morning conference, practising how to read a week of app figures without borrowing website language.

RM 2,800 per session

See the briefing

Hands writing in a notebook beside a laptop

Monthly editorial briefing

A recurring first-Monday note that reconstructs the previous month’s app reading for the editor, in the same shape as the flagship audit.

From RM 3,200 a month after an audit

See the briefing

Choose a briefing by the question the newsroom is already asking. If the question is still “why does the app feel unread?”, start with the flagship measurement audit. If the fight is only about the meter, the morning blast, or how editors hear the numbers, pick the narrower piece.

Work is scoped in Ringgit, written in English, and delivered to the people who sit in morning conference — not to an unnamed ‘stakeholder group’.