Audit
Push alert measurement brief
A reading of a fortnight of alerts: who received them, who opened the story, and which blasts trained readers to ignore the bell.
The morning blast is a newsroom habit with a cost. This brief takes the last two weeks of alerts — breaking, scheduled, and the ones sent because someone in conference was anxious — and sets receipts against story opens.
What we count, and what we refuse to count
We count who the system says received the alert and who opened the piece inside a sensible window. We refuse to treat a later open of the same story, hours after the bell, as proof the alert ‘worked’. We also flag duplicate blasts on the English and Bahasa editions that woke the same household twice.
What the desk receives
A table of the fortnight in ordinary language (time sent, story, edition, receipts, opens) and a one-page note on the three alerts that taught readers to mute the title. Editors keep the sending rights; we only say which bells have gone dull.
What this is not
We do not write alert copy, set sending software, or sit the night desk’s shifts. If alerts are not used at all, this brief has nothing to chew and we will say so before you pay a deposit.